[fusion_dropcap boxed="yes" boxed_radius="0" class="fusion-content-tb-dropcap"]G[/fusion_dropcap]enesis is stepping off the beaten path—literally. At the 2024 Beijing Auto Show, the luxury automaker unveiled the X Gran Berlin Equator SUV, its first-ever adventure-focused concept vehicle. And while it’s still just a concept, it signals a bold new direction for Genesis.

The Equator SUV blends luxury design cues with rugged, go-anywhere capability, offering a striking mix of premium aesthetics and off-road-ready proportions. From its sculpted LED lighting to a wide stance and minimalist yet high-tech interior, the SUV is clearly aimed at both design lovers and explorers.

Genesis calls this its first “adventure vehicle,” and though technical specs remain under wraps, the concept suggests future plans to compete with luxury off-roaders like the Range Rover or Mercedes G-Class.

Whether this model hits production or not, one thing is clear: Genesis is ready to push boundaries and explore new terrain.